Tag: Growing A Business

June 2, 2023

Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can […]

June 1, 2023

The early days of a startup usually present a mix of excitement and fear for a founder. You’re looking forward to embarking on your own and showing the world what you offer. However, revenue isn’t guaranteed, and you may experience […]

May 31, 2023

Online reviews are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers: That you can actually solve their problem That […]

May 26, 2023

If there’s a word that perfectly describes the state of the economy in 2023, that must be inflation. Ask any U.S. adult, and they’ll likely be aware of the inflation that has been hitting the American economy since the 2020 […]

May 22, 2023

Entrepreneurs everywhere always have to look out for the dreaded “r-word.” They come around every so often and wreak havoc on businesses by reducing sales, dropping revenues and cutting employment. Of course, we’re talking about recessions — a natural, but […]

May 19, 2023

“Whoever can spend the most, wins.” This is an adage in marketing that happens to be 100% true. If your business is prepared to meet the ever-increasing customer acquisition cost in today’s hyper-competitive digital and traditional media landscape, you are […]

May 19, 2023

Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or persona that a brand adopts to become memorable, trusted and loved. So, let’s explore how popular […]

May 18, 2023

Isuspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel that stayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started — still a bit unsure of what […]

May 15, 2023

The presence and significance of venture capitalists in businesses cannot be emphasized enough. This piece is an opportunity to delve into the relationship between venture capitalists (VCs) and personal or business branding services. As you may already know, VCs invest […]

May 12, 2023

There’s nothing like a crisis to teach an entrepreneur a hard lesson — the most recent example being the collapse of Silicon Valley Bank, an event that taught companies like Roku exactly why it’s a bad idea to leave $487 […]

May 11, 2023

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]

May 9, 2023

At some point in your life, you may have heard someone say, “If you think you can do it, then you can do it.” While these platitudes are well-intended and meant to help, their simple, positive message can help us […]

May 9, 2023

There’s a difference between a customer who spends hundreds at your store at a regular cadence and one who buys the cheapest product and then never comes back. As an ecommerce owner, founder or operator, you want to make sure […]

May 8, 2023

When people think of entrepreneurship and investing, they often focus on numbers and financial calculations. All that is, of course, an integral part of the business world. However, what I have discovered as a businessman and investor in UK property, […]

May 8, 2023

Since the 1990s, when the internet reached mainstream popularity, ecommerce has been a piece of the equation that entrepreneurs and business owners must consider to ensure long-term success. Retailers like Amazon and eBay ushered in a new era of buying […]

May 5, 2023

The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of […]

May 3, 2023

Small business owners these days have a lot on their minds — and too much on their plates. Sky-high borrowing costs, corrosive inflation, a slowing economy and tighter credit conditions are keeping them on edge. Along with your entrepreneurial cohort, […]

May 1, 2023

For business owners to succeed, maximizing productivity is essential — and it is especially true for those with limited resources and tight budgets like small businesses. The best way they can use their time and resources is to prioritize productivity. […]

April 25, 2023

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop. If you’re building a website but are unsure […]

April 20, 2023

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]