Tag: pricing

February 8, 2024

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offer the lowest prices, it can be demoralizing for businesses, […]

August 7, 2023

Are we really navigating choppy economic waters, with change being the only constant? But fear not; here are seven ingenious strategies to keep your product cost-effective even as the economy makes for unpredictable waves of activity. Embrace Bulk Purchases Who […]

August 11, 2021

According to George Westerman, MIT scientist and author of Leading Digital: Turning Technology Into Business Transformation, digital transformation (DX) “marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.” This change has […]

April 12, 2021

I’ve yet to speak with an entrepreneur who doesn’t want more sales. Generating more sales isn’t easy, but it’s simpler than many leaders think. After a decade of teaching leaders how to improve sales, I’ve distilled all creative tactics into […]

May 26, 2020

A price strategy is every bit as important as what you’ve got to sell. After all, they dictate what you will charge for the goods and services you have on the market. In the end, getting these pricing strategies right […]

April 30, 2020

As those on the frontlines of your business, your sales team is often confronted with a lot of different questions that can be difficult to answer or address. One of the most intimidating subjects? Pricing. As consumers become more impatient […]

February 19, 2020

I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three […]

October 19, 2016

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your list and business. If you never thought about using pricing as part of […]