Tag: pricing

Marketing, Sales Experience

A Marketer’s Guide To Successfully Navigating A Price War

February 8, 2024

Via: Entrepreneur

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offer the lowest prices, it can be demoralizing for businesses, […]

Marketing, Sales Experience

7 Thrifty Techniques to Keep Your Product Cost-Effective

August 7, 2023

Via: Small Biz Club

Are we really navigating choppy economic waters, with change being the only constant? But fear not; here are seven ingenious strategies to keep your product cost-effective even as the economy makes for unpredictable waves of activity. Embrace Bulk Purchases Who […]

Marketing, Marketing Strategy

Digital Transformation, Commercial Excellence, and Pricing

August 11, 2021

Via: Business 2 Community

According to George Westerman, MIT scientist and author of Leading Digital: Turning Technology Into Business Transformation, digital transformation (DX) “marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.” This change has […]

Management, Product Management

3 Simple Ways Any Business Can Increase Sales

April 12, 2021

Via: Entrepreneur

I’ve yet to speak with an entrepreneur who doesn’t want more sales. Generating more sales isn’t easy, but it’s simpler than many leaders think. After a decade of teaching leaders how to improve sales, I’ve distilled all creative tactics into […]

Marketing, Sales Experience

Pricing Strategies for a Strong Bottom Line

May 26, 2020

Via: Small Business Trends

A price strategy is every bit as important as what you’ve got to sell. After all, they dictate what you will charge for the goods and services you have on the market. In the end, getting these pricing strategies right […]

Marketing, Sales Experience

9 Sales Questions About Pricing You Need to Know How to Answer

April 30, 2020

Via: Business 2 Community

As those on the frontlines of your business, your sales team is often confronted with a lot of different questions that can be difficult to answer or address. One of the most intimidating subjects? Pricing. As consumers become more impatient […]

Marketing, Sales Experience

Why You Need to Offer Multiple Product Pricing Tiers

February 19, 2020

Via: Business 2 Community

I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three […]


8 Pricing Strategies for Your Digital Product

October 19, 2016

Via: Entrepreneur

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your list and business. If you never thought about using pricing as part of […]