Category: Product Management

July 30, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re usingLet’s examine why. For […]

July 26, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower […]

July 22, 2021

When William Shakespeare wrote his famous ‘What’s in a name’ line, he probably hardly envisioned that the names of his characters would sell all kinds of consumer goods and services some four hundred years later. From Hamlet cigars to Ariel […]

June 25, 2021

Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep […]

June 14, 2021

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and associations communicated in those ads. To some extent, that is branding, visual branding if you will. Visual branding is a […]

June 11, 2021

Events marketing is a commonly used tool for everything from product launches to networking events because events work for driving interest in your product, allowing people to engage with your brand, and, eventually, increased purchase rates. If you plan to […]

May 27, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new […]

April 12, 2021

I’ve yet to speak with an entrepreneur who doesn’t want more sales. Generating more sales isn’t easy, but it’s simpler than many leaders think. After a decade of teaching leaders how to improve sales, I’ve distilled all creative tactics into […]

March 9, 2021

Over the years WordPress has been the quintessential website builder and Content Management System (CMS) allowing users to download and install its software for free. Thanks to its easy-to-use tools, you can easily add new pages, blog posts, E-commerce store, […]

October 14, 2020

Traditional Product Management: Gathering Requirements from Stakeholders Let’s start at the beginning. This is what I often refer to as “traditional product management.” It’s where product management was grounded for many, many decades. We still see most companies rooted in […]