Public relations is a delicate balance, and it’s all too easy to see it upset. PR crises can take infinite forms, and careless leaders can face hazards they might not even see coming.
But, what’s really at risk if your enterprise suffers a public-facing crisis?
While most people recognize how substantial the fallout can be, few draw concrete connections between their operating practices and their proclivity for PR nightmares.
These examples of deadly public relations sins might help you wise up before the damage is done.
