Tag: Strategies

April 24, 2024

Today’s consumers are calling for businesses to take greater responsibility for reducing their environmental footprint, and many companies are listening. Data shows that 72% of small business owners believe that focusing on sustainability is highly important, and more than three […]

April 17, 2024

Efficiency in the mailroom can positively impact a company’s operations, from communication flow to cost management. If you’re looking for strategies that will improve your mailroom’s efficiency, try out these straightforward tips. From adopting new technologies to optimizing sorting and […]

January 17, 2024

It’s safe to say that no one can predict what the economy will look like over the next 12 months. Indeed, that uncertainty grows as we look further ahead. Today, running a business means searching for opportunities that are available […]

November 28, 2023

Every small business owner has different long-term goals. Some may be content leading the business for decades, while others might see it as a passing experience or short-term investment. No matter your goals or timeline, you may be looking to […]

October 27, 2023

Iadmit it. For years, I hated the idea of selling. In fact, I turned down sales jobs. However, when I started my own business, it became a priority. Most small business owners love what they do. They enjoy developing the […]

September 5, 2023

Going out on your own as an entrepreneur can feel both intimidating and exhilarating at the same time. Though you may have the skills and experience to get started, knowing the responsibility relies solely upon you may not feel like […]

July 21, 2023

Women entrepreneurs often find themselves battling gender inequality in financing, real estate negotiations, and many other aspects of building a successful small business. Rather than see these small business challenges as insurmountable, many consider them to be opportunities for growth […]

October 12, 2021

The Amazon Effect has woven its way into every corner of our lifestyles. It’s worn down our patience for waiting and encouraged us to try new brands in the pursuit of speed and convenience. And every business sector has been […]

August 5, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? […]

July 1, 2021

Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad […]

June 7, 2021

If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, […]

June 3, 2021

Who doesn’t love automation? Shopping carts and membership sites automate your sales and content delivery. Email autoresponders automate relationship building. And calendar apps automate your schedule, putting an end to the frustrating back and forth of setting appointments. Not only […]

May 25, 2021

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. […]

February 17, 2021

According to a study from Demand Gen, 79% of B2B buyers say there are 1-6 people involved in the purchase process, which creates a more complex buying journey with several minds to convince. This puts a heavy emphasis on organic search […]

August 31, 2020

Love them or loathe them, America’s royal family, the Kardashians, can teach us entrepreneurs a thing or two. The family has graced our airwaves since 2007, generating hundreds of millions of dollars through endorsements, clothing lines, beauty companies and more. […]

July 27, 2020

Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the […]

August 30, 2018

Are you struggling to get user feedback for your product or service? Maybe you haven’t even considered that you should be gathering user feedback? If you fall into either of those categories, you’ve come to the right place. A review […]

August 22, 2018

In 2018, the digital marketing landscape is more competitive than ever. With spend rising rapidly on all channels, the pressure is on digital marketers to prove their ROI and acquire more customers at lower costs. In the face of this […]

May 4, 2018

The bankruptcy of Toys ‘R’ Us and the closure of its U.S. stores has been making headlines. But for small, independent toy retailers, the demise of the longtime retailer could spell opportunity. Competitors such as Amazon, Walmart, and Target are […]

April 18, 2018

Going viral on social media is what every business wants to do. All the attention and all the respect can take your business to the next level. The problem is doing it. I’m a regular follower of social media and […]