Tag: email marketing

December 3, 2020

“Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to […]

December 2, 2020

No one opens up their brand new email management system and sees thousands of prospects from day one. We all start with a single subscriber, and we grow our list from there. But what you do while your list is […]

November 13, 2020

Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and […]

October 29, 2020

An email marketing strategy starts with an email sent by a company to a specific list of customers or clients. A good email marketing strategy will generate a number of customers, engage with your list, and help you generate more […]

October 15, 2020

Since COVID-19 turned the world upside down, education providers all over the world have shifted to online learning. This transition means a lot of changes, including different ways of marketing your courses. But how do you figure it all out […]

October 12, 2020

Email marketing is among the most important promotional tools nonprofit organizations have at their disposal. In fact, it might just be the most important. That sounds like an exaggeration, but it’s far from that. When profit is not your goal, […]

October 8, 2020

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective […]

October 2, 2020

Do you want to see more people engaging with your emails? Business owners and marketing teams spend their time fine-tuning their strategy for more engagement, which translates to additional sales and website traffic. But getting users to engage with your […]

September 8, 2020

Email communication is a tried and tested way to stay in touch with your customers. This is especially true for loyalty programs: keeping members in the loop regarding their progress, benefits, and reward prospects ensure both high engagement and high […]

September 2, 2020

It is difficult to sit through the boatloads of emails every day and sift the ones that are important from the ones that could be avoided easily. Plus, in the hoard of emails, especially if you have a business, the […]

August 24, 2020

Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as […]

July 30, 2020

Sending out a prospecting email is a simple and useful way of connecting with someone who would benefit from what you have to offer. Unfortunately, it’s all too easy for sales pros to get caught up in the numbers game […]

July 14, 2020

People barely consider email tracking to be a new thing these days. Salespeople and marketers have been using it for the last 15 to 20 years to engage with leads in a better manner and develop an email marketing strategy […]

July 2, 2020

We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one or a transactional […]

July 2, 2020

While COVID-19 pandemic seems to have passed its peak, things are by no means “back to normal.” Supply chains are still disrupted, consumer wallets are still hurting, and unemployment is still high. It’s going to take a good while for […]

June 29, 2020

As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo […]

June 19, 2020

With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected. In a study done by Campaign Monitor, they found that more people are opening emails during the pandemic than ever before. […]

May 27, 2020

Do you know where you can find and talk to your audience? The goal of identifying the best brand communication channels for your online business is to reach out to your audience in the best way possible. This allows you […]

May 15, 2020

The COVID-19 pandemic has disrupted a lot of things, and it’s had a profound impact on online marketing. While more people than ever before are turning to the internet in the wake of social distancing, those people are concerned about […]

February 13, 2020

If you haven’t prioritized your inbound marketing strategies for 2020 yet, don’t panic. There’s still plenty of time to iron out your ideas and get started working on campaigns. But if thinking about the sheer number of tactics available to […]