Tag: SMB

February 14, 2024

Staying ahead in the competitive hiring market is crucial for small- and medium-size businesses (SMBs). The right team can propel your business to new heights, but finding the perfect match can be a challenging task. In this article, we’ll explore […]

November 27, 2023

Amazon wants to be a full-service brand-building ecosystem for the millions of small businesses that sell products on its site, even if that means equipping them to grow beyond its platform. The world’s largest online marketplace is working to topple […]

October 6, 2023

By now, we’ve all heard enough about customer relationship management (CRM) solutions and how businesses of any size could benefit from them. As a global software vendor, Zoho has always been curious about how this awareness of CRM solutions translates […]

August 29, 2023

Most small- and medium-sized business (SMB) owners have numerous digital assets, or digitally stored pieces of information that hold value and are unique to their company. These assets — which may include things like contracts, white papers, and other documents […]

August 25, 2023

The launch of launch BizAI, an AI-driven business advisor exclusively tailored for small to medium-sized businesses (SMBs), was announced by vcita. The tool, designed to help SMBs tap into actionable business advice derived from their own data, is scheduled for […]

June 21, 2023

As artificial intelligence (AI) has evolved, so have the tools that Constant Contact provides for its business partners to communicate with their customers. The marketing technology company, which helps businesses execute and manage their email, SMS (text messaging), and social […]

June 8, 2023

Market research is one of the most important business services to help your company grow. It does a variety of things, including identifying a target audience if you’re starting out. Marketing research also helps identify trends and market opportunities with […]

January 17, 2023

With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer […]

October 6, 2022

The impact of inflation is highlighted in a new global report by Meta, the parent company of Facebook. According to the report, inflation and rising costs of inputs are emerging challenges for most Small and Medium-sized Businesses (SMBs). The analysis […]

March 10, 2022

According to Statista, the global online trading market will increase to an estimated $12.16 billion in 2028. This is from a base of around $8.3 billion in 2020. Yet, reaping its benefits is challenging, especially for small- and medium-sized businesses […]

December 3, 2021

When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network […]

November 30, 2021

This season I’m talking about the marketing mistakes I made with my first startup, and I’m hoping that you may benefit from my failures as well as my subsequent experience working with other entrepreneurs. I didn’t realise this mistake while […]

March 11, 2021

To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, […]

March 4, 2021

Small- and medium-sized businesses were impacted the most by the pandemic due to the financial fragility that the COVID-19 disruption put on businesses during the initial stages. Businesses had to adapt to changes quickly, and a lot of them couldn’t […]

February 25, 2021

This is one of my favorite problems to help solve! Your idea is the foundation of whether or not you will succeed. Step one is finding your passion. If you’re not sure what your passion is, you’re not alone. You’d […]

February 9, 2021

t’s never been easier to launch a side hustle or a small business online. Building websites, snapping beautiful product shots, launching your social media campaigns, targeting your ads, even listing on major websites — it’s all gotten a lot easier. […]

February 3, 2021

Every business needs a clear direction. It needs to nail down the specifics of what to sell, who to sell to and how its products or services can serve the market. And what better way to have a crystal-clear direction […]

January 25, 2021

Local digital marketing is the cost of entry for today’s small businesses. But, if you want to get ahead, you should master four important skills. Major Shift in Consumer Expectations We live in an age of constant churn. This is […]

July 7, 2020

Now more than ever, organizations have been implementing multi-cloud environments for their public cloud infrastructure. We not only see this in our customers’ environments: a growing proportion use multiple cloud providers. Additionally, industry experts and analysts report the same. In […]

April 2, 2020

The majority of digital marketing companies are operating in an #AloneTogether mentality, meaning while we may be physically distant we can still come together as one. With the U.S. reaching a record 3.3 million individuals who filed for unemployment this […]