Tag: social media

May 31, 2023

There are dozens of social media metrics you could track, from follower count to reach to likes and shares. The challenge for many small business owners is determining which metrics provide the best insight. It’s easy to get caught up […]

May 26, 2023

Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting […]

May 24, 2023

Launching a business requires a lot of hard work and dedication. However, sometimes it takes more than that to make your business successful. Boldness is key when it comes to launching a company, and being able to make pragmatic choices […]

May 18, 2023

Isuspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel that stayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started — still a bit unsure of what […]

May 10, 2023

TikTok is an extremely valuable platform for those seeking to grow their social media presence. Whether you’re an influencer or using social media to market your business account, TikTok can play a pivotal role for you. However, getting more views […]

April 25, 2023

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop. If you’re building a website but are unsure […]

April 20, 2023

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]

April 19, 2023

Social media continues to shift the consumer landscape. Consumers shopping and interacting with brands online has made its way into everyday scrolling and digital socializing, creating more opportunities for businesses to reach and retain new customers. Below are three standout […]

April 18, 2023

Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, […]

April 13, 2023

Building new connections with prospective clients is crucial to small business success. To do that, handing out business cards at networking events can be an excellent strategy. But you should think beyond traditional business cards. And start sharing a digital […]

April 11, 2023

Social media channels and posts are an effective way to reach out to potential customers and engage with existing ones. And by running social media contests, small businesses can tap into the vast pool of users on these platforms. Through […]

March 30, 2023

Are you an entrepreneur with a great business idea and no clue how to get it off the ground? Have you set up shop but are stuck in the mud when it comes to actually getting customers? If so, then […]

March 13, 2023

TikTok has seen skyrocketing growth in the US, with many influencers coming to the fore. TikTok is known for its wide variety of content, including funny videos, lip sync videos, cooking videos, dancing videos, prank videos, and much more. TikTok […]

March 8, 2023

YouTube is one of the top social media platforms today and presents many opportunities for content creation. The best way to grow a YouTube channel and make money online through your videos is to have a strong niche and show […]

March 2, 2023

Social media history encompasses a far greater period than many might expect. While social media as we’ve now come to know it, might be more closely associated with the likes of Myspace, Facebook and Twitter, people have been engaging in […]

February 28, 2023

Are you looking to build your reputation as a trusted authority in your industry? With the six strategies outlined below, you’ll learn how to create helpful and engaging content and build trust with your target audience so that they see […]

February 28, 2023

The fashion industry is continually changing, especially when it comes to how fashion brands market their products. Influencer marketing has become an increasingly popular trend across industries like beauty and fashion and having a great influencer campaign in place can […]

February 24, 2023

There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still […]

February 15, 2023

With templates, elements, and tools easily accessible from its user-friendly interface, Canva can help businesses elevate their design game. In this article, we’ll answer the question “what is Canva” and explore how it can be used to enhance your business. […]

February 7, 2023

Recent projections show that social media networks are expected to have more than 327 million regular users in the U.S. alone by 2027. In the global community, there are currently over 4.2 billion active users. Consumer shopping habits are shifting […]