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Tag: social media


Marketing, Marketing Strategy

5 Reasons Why Your Brand Needs a Strong Social Media Presence

February 7, 2023

Via: Entrepreneur

Recent projections show that social media networks are expected to have more than 327 million regular users in the U.S. alone by 2027. In the global community, there are currently over 4.2 billion active users. Consumer shopping habits are shifting […]


Marketing, Marketing Strategy

3 Authentic Ways Brands Can Celebrate Black History Month

February 6, 2023

Via: Entrepreneurw

Did you know that in 2019, 46.8 million people in the United States identified their race as Black, alone, or as part of a multiracial or ethnic background? While this is only about 14% of the United States population, their […]


Marketing, Marketing Strategy

30 Top Influencers

January 31, 2023

Via: Small Business Trends

Do you know who the top social media influencers are? If not, you’re in for a surprise! In this article, we’ll reveal the 30 top influencers regardless of social media platform. These individuals have mastered the art of using social […]


Marketing, Marketing Strategy

How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

January 30, 2023

Via: Entrepreneur

Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover […]


Marketing, Software and Tools

What is a Hashtag, and How Do You Use Them?

January 17, 2023

Via: Small Business Trends

Social media is one of the most powerful tools we have available to connect with friends, family, and businesses. As a result, platforms like Twitter, Facebook, and Instagram have seen exponential growth and command user bases in the millions. However, […]


Marketing, Marketing Strategy

4 Trends That Will Disrupt Your Communication Strategy

January 13, 2023

Via: Entrepreneur

You’ve seen the rise of the internet and the shake-up of the once-thought-invincible social media platforms. Now, you’re experiencing the new kids on the block churning up a storm in the digital world — but will it mean a pivot […]


Marketing, Marketing Strategy

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]


Marketing, Software and Tools

15 Benefits of Facebook Marketplace for Business

January 4, 2023

Via: Small Business Trends

How can businesses benefit from the Facebook app? The social media giant’s Facebook Marketplace feature offers a simple and convenient way to buy and sell online. Whether small business owners are looking for tools or supplies, or they want to […]


Marketing, Software and Tools

Twitter Blue is Back – Here’s How to Get It

January 4, 2023

Via: Small Business Trends

Twitter recently brought back Twitter Blue sign-ups on iOS and web, which provides subscribers with access to exclusive features such as Edit Tweet, 1080p video uploads and Reader Mode. Twitter Blue is Back – Here’s How to Get It Twitter […]


Leadership & Career Development, Management

10 Ways You Are Ruining Your Personal Brand

January 3, 2023

Via: Entrepreneur

Increasing your personal brand’s value in the eyes of your prospects, in-person or virtually, is the goal of brand building. Prospects will be more eager to pay more for your goods and services and more devoted to your brand, and […]


Marketing, Software and Tools

How to Sell on Instagram

January 3, 2023

Via: Small Business Trends

Are you looking for creative ways to sell your products and services? If so, you may want to consider using the Instagram app. Instagram is a social media platform that allows users to share photos and videos with their followers. […]


Management, Strategy & Planning

19 Businesses to Start With No Money in 2023

December 28, 2022

Via: Small Business Trends

You do not always need a lot of money to start a new business, and there are many business ideas you can pursue that do not require a large upfront investment. If you are considering starting a new business venture […]


Marketing, Marketing Strategy

The Rise Of Vertical Video And Its Impact On Social Media

December 20, 2022

Via: Entrepreneur

You hear it all the time these days: “Vertical videos are the most important aspect of your content strategy for 2023,” or “TikTok and Reels have the best organic reach,” and -always- “The algorithms are favoring vertical.” But why exactly […]


Marketing, Marketing Strategy

3 Ways to Reach Customers Despite a Market Slowdown

December 7, 2022

Via: Entrepreneur

A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But […]


Marketing, Marketing Strategy

Why Franchise Brands Need to Start Utilizing Video Marketing

November 8, 2022

Via: Entrepreneur

It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing that franchise brands still fail to utilize the video marketing options at their disposal as part […]


Marketing, Marketing Strategy

Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That

October 31, 2022

Via: Entrepreneur

Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions. Most savvy entrepreneurs have figured out the basics, but that’s the first place to check if […]


Management, Strategy & Planning

Want to Build Trust in Your Business? It All Starts Online

October 31, 2022

Via: Entrepreneur

Successful entrepreneurs know that consumer trust in a brand is critical to standing out from the competition. Trust is what keeps customers returning to your business time and again. It is also instrumental in generating new and repeated sales. But […]


Management, Proposal Management

Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics

October 31, 2022

Via: Entrepreneur

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]


Marketing, Marketing Strategy

7 Steps to Your First Demand Generation Strategy

October 21, 2022

Via: Entrepreneur

Anytime I meet someone who works in demand generation, I ask them: “What tactics work best for you? Or do you have to do everything before any of it works?” They almost always chuckle and say, “You kinda have to […]


Marketing, Software and Tools

Popular Hashtags on Instagram Right Now

October 14, 2022

Via: Small Business Trends

Popular hashtags on Instagram can dramatically increase the reach of your posts and help you connect with other relevant accounts. Hashtags are commonly used across most of the top social media platforms. But the rules and best practices vary. So […]