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Category: Sales Experience


Marketing, Sales Experience

Sales of Businesses Near 2019 Levels But Inflation is a Concern

April 25, 2022

Via: Small Business Trends

Business for sale transactions has shown steady growth in the first quarter of 2022 according to the latest BizBuySell Insight Report. Small business acquisitions rose to 24% over the previous year and just 3.7% shy of the first quarter of […]


Marketing, Sales Experience

5 Common Mistakes to Avoid When Selling Through Amazon

April 22, 2022

Via: Entrepreneur

With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many […]


Marketing, Sales Experience

What’s a Sales Lab, and How Can It Help Your Business?

April 12, 2022

Via: Entrepreneur

If you’re familiar with the concept of a sales lab, chances are you might’ve heard about it in the context of a university or college. In those cases it’s usually a purely educational endeavor that helps train students in sales […]


Marketing, Sales Experience

8 Ways Your Startup Can Master Sales and Growth

March 19, 2022

Via: Entrepreneur

Beginning a startup journey is like shooting an arrow in the dark: You’re not at all certain if it will hit the target — uncertainty is among the foremost challenge entrepreneurs face. You simply don’t know where the market forces […]


Marketing, Sales Experience

12 Cold Calling Tips

March 10, 2022

Via: Small Business Trends

As consumers, most of us hate receiving a cold call from a sales team. Who has time to talk to some random person about buying something you didn’t even want? Yet the telemarketing calls continue. Why do they keep calling? […]


Marketing, Sales Experience

The Complete Guide to Creating a Customer Referral Program That Boosts Sales and Loyalty

February 9, 2022

Via: Entrepreneur

According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, knowledge, and vision. These factors can create the business’s most promising consumer base and make a positive brand persona when aligned correctly. Customer referral […]


Marketing, Sales Experience

Social Retail: A Tech-Savvy Form of Word-of-Mouth

January 18, 2022

Via: Business 2 Community

The internet has created a unique opportunity for customers of any brand to purchase products—from groceries to clothing—without ever having to leave their homes. Especially since the start of the pandemic, customers have become more comfortable with the concept of […]


Marketing, Sales Experience

9 Easy Ways to Engage Your Customers With Your Content

January 13, 2022

Via: Business 2 Community

While many marketers focus on getting the right content viewed by the right people, getting noticed is only half the battle. What keeps customers coming back to your business again and again is engaging content. Holding your audience’s attention and […]


Marketing, Sales Experience

The “Heavy Lifting” In Buying and Selling

January 12, 2022

Via: Business 2 Community

Selling is difficult. We have to find opportunities for our products and solutions. We have to assess the customer interest in considering our solutions. We have to understand what the customer is trying to do and demonstrate how our solutions […]


Marketing, Sales Experience

Earn the Right to Gain Buyer Empathy

January 11, 2022

Via: Business 2 Community

The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the advent of and the ongoing COVID-19 pandemic. There is widespread consensus that having empathy is a good thing. A must-have […]


Marketing, Sales Experience

The Psychology of Selling and Persuading

January 10, 2022

Via: Business 2 Community

Every one of us—every person, company, organization and sales team—is surrounded by hidden forces that make it harder to convince others to adopt the new ideas or beliefs necessary to close more sales. So when your sales numbers aren’t meeting […]


Marketing, Sales Experience

10 Strategies to Improve Sales Performance When Your Team Is Struggling

January 6, 2022

Via: Business 2 Community

Growth. Gains. Synergy. Low hanging fruit. Expansion. Market share. Development. Value add. Did we miss any other business buzzwords? Last we checked, these phrases are a dime a dozen and have little meaning without a strategy behind them. What is […]


Marketing, Sales Experience

3 Secret SEO Tips for Shopify

January 4, 2022

Via: Business 2 Community

There are countless blog posts written on how to improve your Shopify SEO, yet many of them fail to mention some fairly simple things you can do to improve your Google rankings. In this piece, we’ll look at 2 things […]


Marketing, Sales Experience

4 Online Shopping Trends You Need to Know in 2022

December 22, 2021

Via: Business 2 Community

Are you a business owner or marketer who’s interested in growing your online store in 2022? If so, you’re in the right place. By the end of 2021, over 2.14 billion people will buy goods or services online, and we […]


Marketing, Sales Experience

What Got Us Here Won’t Get Us To Where We Need To Be

December 21, 2021

Via: Business 2 Community

Part of what enables us to achieve is our experience and past success. Stated differently, we tend to repeat the things we have always done because they worked for us in the past. This is both a good and bad […]


Marketing, Sales Experience

Virtual Work Means Virtual Sales—Are You Ready for the New Work From Home Standard?

December 20, 2021

Via: Business 2 Community

The COVID-19 pandemic changed the public’s outlook on many aspects of life. More specifically, the outlook on remote work and the future of the workplace in general was altered dramatically. Employees alternating between working remotely and working in the office […]


Marketing, Sales Experience

9 Tips on How to Improve Sales Performance

December 17, 2021

Via: Business 2 Community

If you’re anything like me, after every end-of-quarter blitz you may think, “Whew, what a rush. How can we improve for next quarter?” I contemplate this whether we hit our goals or not. As the VP of Sales at RFPIO, […]


Marketing, Sales Experience

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

December 6, 2021

Via: Business 2 Community

Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate […]


Marketing, Sales Experience

Consumer Behavior Model — What Is It?

November 24, 2021

Via: Business 2 Community

It might be hard to believe for some, but the cup noodles you always end up buying, the extra books that you haven’t read yet, or the chocolates that you throw in your cart moments before checking out, all tell […]


Marketing, Sales Experience

The Rising Popularity of Buy Now, Pay Later and How to Boost It With a Loyalty Program?

November 17, 2021

Via: Business 2 Community

Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have a new way to shop as a growing number of retailers embrace buy now, pay later (BNPL). BNPL plans are typically […]