Tag: Branding

November 1, 2022

Live internet shows are becoming more popular in the marketing world as an alternative to traditional means of marketing. I started with a podcast and switched from the podcast to my own live show because I wanted to use more […]

October 31, 2022

Successful entrepreneurs know that consumer trust in a brand is critical to standing out from the competition. Trust is what keeps customers returning to your business time and again. It is also instrumental in generating new and repeated sales. But […]

October 28, 2022

As brands seek out ways to sidestep rainbow-washing while still appealing to LGBTQ consumers, one content strategy in particular can directly help combat rising censorship efforts in America. Founded in 1994 by Missouri high school history teacher Rodney Wilson, LGBTQ […]

October 27, 2022

Was 2022 a 3X year for you? Did you build a bold brand and craft a powerful message that took your breath away? Or are you mired in a swamp of the same old thing? If you feel a twinge […]

October 24, 2022

Customers have come to expect much more from the companies they choose to do business with. A great discount and flashy advertisements aren’t enough to entice leads to progress through the buyer’s journey – they demand value which means you […]

September 22, 2022

The Great Resignation continues to fuel workplace trends, and one of the more recently revealed is some portion of regret. A USA Today Harris-Poll found that about one-fifth of professionals who left their jobs now want to return to them […]

August 17, 2022

Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking […]

July 28, 2022

Are you trying to do marketing but don’t know where to start? After doing hundreds of campaigns, I will give you one piece of advice that skyrocketed not only my clients but my abilities as a marketer: Get it done… […]

July 28, 2022

Does it sometimes seem like online review sites have your brand in a vise? With the ongoing popularity of consumer review platforms, not to mention their favored status in local search results, online reviews on Yelp, TripAdvisor, Trustpilot and other […]

July 14, 2022

There’s no question that it’s difficult to run a business and a full social media calendar, especially as the rules of social media engagement are constantly evolving. Even with the best intentions and plans in mind, sometimes social media posting […]

June 14, 2022

Canva is great for any business seeking an integrated tool that makes it easy to create business cards. But when it comes to making business cards, what is Canva capable of? In this article, we’ll show you step-by-step how individuals […]

June 9, 2022

Europe has the highest prevalence of tobacco smoking among adults (compared to other World Health Organisation (WHO) regions) and some of the highest levels of tobacco use by adolescents. In the EU, an estimated 700,000 premature deaths each year are […]

May 25, 2022

A strong marketing strategy is one of the key components of building a successful company. Despite its importance, it is also one of the elements of business that companies most often struggle with. Marketing is not merely something that is […]

April 22, 2022

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it […]

April 5, 2022

In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is affiliate marketing. A robust […]

March 10, 2022

Talk to any investor and one of the first things he or she will ask you about your business is, “What’s your strategy?” Investors want to know how you plan to win in the marketplace and, in the process, meet […]

January 21, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found […]

January 21, 2022

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal […]

January 14, 2022

There are all sorts of reasons businesses rebrand, some good, others not so good. In the category of ‘not so good’ are the vanity project rebrands, often with new-broom marketers trying to make a name for themselves, as well as […]

December 2, 2021

When I first started working on a business plan for my fashion project, Emilia George, someone advised me to allocate $60,000 to $100,000 on digital ads, (an amount that’s a drop in the ocean compared to how much other brands […]