Tag: Branding

December 2, 2021

When I first started working on a business plan for my fashion project, Emilia George, someone advised me to allocate $60,000 to $100,000 on digital ads, (an amount that’s a drop in the ocean compared to how much other brands […]

December 1, 2021

What are your favorite brands? Apple? Disney? Trader Joe’s? What do they all have in common? Even if you hadn’t stopped to think about it before, the reasons are immediately apparent: They all offer quality products, an extraordinary customer experience, […]

November 30, 2021

Brand awareness is a golden ticket. It can actually be the golden ticket if the reason people are familiar with your brand is a good one. It means you’re easily recognizable. You may even be the first company that pops […]

November 19, 2021

Your relationships and reputation are intangible assets. Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. But to showcase your expertise and stand out, you need to have something […]

November 16, 2021

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. […]

November 15, 2021

Visual elements are the first impressions for prospects that engage with your brand online. Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. For instance, Kimbia, a growing nonprofit fundraising company, […]

November 11, 2021

Here’s a life hack that can help you feel a little bit better whenever you’re having a bad day. Think about that time in high school or middle school when one of your classmates that you were really attracted to […]

November 1, 2021

When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a […]

October 25, 2021

When creating an effective but robust marketing strategy for your company or brand, it’s absolutely essential to get a creative product label designed by a professional. There are numerous benefits of labeling whether you’re a small business or a big […]

October 19, 2021

Ask someone outside of Generation Z their opinion on Gen Zers and you’ll get a myriad of answers. As a research marketer, I’ve heard some of the craziest, most comical, and quite frankly — daunting descriptions of Gen Zers from […]

October 18, 2021

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making […]

October 12, 2021

If you’re reading this, you probably already have a good business idea. If not, here’s how to find one. And while finding a good business idea is the first step in the journey to entrepreneurship; the second step is figuring […]

October 11, 2021

If you constantly face content marketing problems (especially in B2B), you’re not alone. No matter your industry or company size, limited budgets, weak strategy, and ineffective content plague everyone. Although these obstacles are frustrating, you can overcome them all with […]

September 28, 2021

When marketers talk about reviews, they mainly refer to the good things people say about their products and brands. It’s not hard to imagine why this is the case. There’s no question that positive reviews from real customers can help […]

September 27, 2021

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent. You can see why email is […]

September 16, 2021

With over 6.3 billion smartphone users across the world, it is not the least bit surprising that the mobile app industry is exponentially thriving! Having finally developed a fully functional app is a difficult feat to achieve but now that […]

September 10, 2021

A branding strategy is, in essence, the blueprint for how you want to build, shape, and share your brand. Whether you’re a tiny startup or a legacy brand that’s been around a hundred years, a strong brand strategy is the […]

September 9, 2021

What’s hot? What’s not? What works? What is on the way out? What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and […]

August 26, 2021

In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send […]

August 16, 2021

What is Branding in Marketing? When people hear the word “branding,” most think of sleek logos, eye-catching fonts, and carefully selected color schemes. While these are essential ingredients of successful branding, brand marketing itself is much more than just a […]