Tag: businesses

April 16, 2024

What is a virtual assistant? Who is hiring them? Why does a business owner need one? Becoming a Virtual Assistant is a great fit for an entrepreneur with excellent organizational skills and tech savvy. In this article, we’ll detail the […]

April 5, 2024

Wherever you are in your business journey, you’ll need a content strategy to communicate with external and internal audiences — whether they’re potential customers, new employees or other industry experts. As your business grows, your content strategy will naturally evolve. […]

August 30, 2023

Once a behind-the-scenes process, payroll now engages and attracts employees, enhances data security, and provides real-time insights. But what’s in store for payroll in 2023 and beyond? For one thing, the challenges small businesses face aren’t subsiding. Human resources (HR) […]

July 14, 2023

You can tell a lot about an organization by how it responds to a crisis. Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. […]

July 2, 2021

Technologists, social scientists and others are rightly concerned over bias in artificial intelligence. As the technology continues to infiltrate the digital systems that impact our lives, ensuring that it does not discriminate on the basis of race, gender or other […]

May 18, 2021

You have probably heard of brand monitoring, that is, a practice that lets businesses keep track of their and competitors’ brand mentions and impressions. It is a means to compare how well your company is doing against the competition. But […]

April 28, 2021

Artificial intelligence (AI) isn’t just a buzzword anymore. Its uses span far and wide, from search engines, machine translations, cybersecurity, and much more. However, one of its most common applications is seen in Conversational AI. We commonly see it manifest […]

March 25, 2021

Investing in earlier-stage businesses is a bit like dating. You weigh what’s exciting and what’s important to you against what doesn’t work for either side. And if you walk away, it doesn’t mean your date’s wrong and you’re right. It […]

March 10, 2021

As businesses scale, they’re presented with new challenges. In 2020, growing businesses were hit with an especially significant challenge. Traditional practices and rules had to be thrown out the window as workforces went almost completely remote and forced to communicate […]

September 28, 2020

For many businesses, the current situation is like a long dark tunnel that seems never to end. It is possible however to maneuver through to the end of that tunnel. The latest statistics show that digital marketing could be that […]

September 16, 2020

In the past few months, a massive change in working dynamics has fueled an uptick in a kind of infection that’s not constantly in the news — the type that affects computers. Malware attacks, phishing attempts and other types of […]

August 12, 2020

The death knell for the fashion industry—heralded for years by analysts, pundits, and consumers alike—has finally arrived. Neiman Marcus, J. Crew, Centric Brands, and Brooks Brothers are only the beginning. PVH and Gap have both lost over $1 billion this […]

July 28, 2020

LiveChat has launched a new feature that enables businesses to use text messaging to communicate with customers. LiveChat are specialists in online customer service software. The company recently partnered with Twilio and launched the integration of the LiveChat application with […]

July 7, 2020

During a recession, it becomes especially important for early-stage businesses to prove why they matter more than other companies. In this climate, purpose-driven businesses are the only ones who can say for certain that the world is a better place […]

July 6, 2020

It’s happened to everyone—you purchase a new product you’ve wanted for a long time. But despite your excitement to use it, you realize, to great irritation, that you don’t really understand how to use it. These days, customers have an […]

June 24, 2020

ContactBabel, a leading analyst firm covering the call center industry that is based in the UK, recently released their 2011 US Contact Center Decision Makers’ Guide (2011 Guide). FurstPerson provided sponsorship of the report. The report covers topics focused on […]

March 6, 2020

The famous, influential person on social media networks who endorse brand products and services is an influencer on social media. You can also define a social media influencer as a person working in and collaborating with a particular industry. It […]

February 21, 2020

Apps are transforming business today. They improve accessibility, offer convenient data storage options and help streamline operations, too. But apps are only effective if you’re using ones that are right for your business. If you’re not sure where to start, […]

August 1, 2019

What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the first thought that comes to your mind, how can it […]

October 3, 2018

Social media is inherently visual. In order to properly utilize social platforms as effective marketing channels, a company must be capable of delivering content in an easily digestible and attractive way. In today’s market, images are the number one consumed […]