Tag: Development

November 2, 2021

Recruitment is an inherently challenging process that requires attention to detail, a methodic approach, and consistency. Yet, the COVID-19 crisis has made hiring even harder as recruiters have to navigate the Great Resignation and lack of high-quality candidates. According to […]

November 1, 2021

Instagram marketing has been a reliable tool for DTC brands and B2B companies for as long as the platform has existed. And it’s for good reason. Instagram is a platform that gives brands the ability to connect on a deeper […]

October 21, 2021

By the end of 2021, it is estimated that 99% of organizations will be using at least one Software-as-a-Service (SaaS) solution. As a result, the overall SaaS market is expected to reach $220.21 billion in value by 2022. Like with […]

October 21, 2021

An effective team comprises of people who are working towards achieving a common goal. They hold themselves accountable and complement each other’s skills. However, an effective team can easily become dysfunctional. Team members can suddenly become undervalued, competitive, and overwhelmed. […]

October 11, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]

September 15, 2021

The pandemic has accelerated the evolution of Chief Information Security Officers (CISO) from traditional gatekeepers to business enablers and strategic counselors in our new, increasingly cloud-centric hybrid work environment, but this doesn’t mean we make security secondary. To the contrary, […]

September 7, 2021

Introduction As technology develops, new variations of cloud computing services pop up. No two services are the same, but they share similar characteristics. Most importantly, they all exist in the same sky, ready to be accessed by the people below. […]

August 27, 2021

Gen Y and Gen Z workers will compose the majority of the workforce by 2025! Therefore, it is no surprise that many of these younger workers are already taking up leadership/management roles. According to one study, 27% of Gen Y […]

August 23, 2021

Despite the rise of video content, 8 in 10 digital marketers still have blogging as a strategy in their back pocket. The simple answer is that it works. For example, more than 5 in 10 marketers claim that they gained […]

August 12, 2021

The meteoric rise of TikTok changed the course of the industry and altered the way people use social media. For those unfamiliar with the app, it is a platform for making and sharing short videos. It also assertively floods your […]

July 29, 2021

You have a business idea, the money and the drive to get going. Now what? This is where many people sell themselves short, they simply do not know where to start and are scared of the jump. Many entrepreneurs do […]

July 19, 2021

When times get tough, the tough start new businesses. Or at least that was the case in 2020 when the Census Bureau recorded a substantial uptick in business formations. And so far, the trend hasn’t slowed. In May 2021 alone, […]

July 16, 2021

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to […]

June 25, 2021

Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to […]

June 24, 2021

Currently the topic of Influencer Marketing is on everyone’s lips, many wonder how necessary it is to integrate influencers into their digital marketing strategies, and if it really generates tangible benefits for their brands. In my experience, I have seen […]

June 4, 2021

As HR teams around the world continue to adapt to the new normal, establishing an exceptional employee experience has never been more important — or more difficult. Thankfully, ever-advancing HR tech is up to the task. From keeping employees engaged […]

May 21, 2021

Nonprofit SEO (search engine optimization) can feel hopelessly confusing, but in a sector that increasingly relies on digital outreach, optimized pages are more important than ever. The journey to effective SEO begins with strategic Google keywords for nonprofits that form […]

May 20, 2021

The cryptocurrency industry has grown exponentially in the past few years, and as more investors like you hop on the bandwagon, it’s crucial to protect your assets. The following tips will help you store your coins safely to get stolen […]

May 14, 2021

LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who wish to share their working […]

May 14, 2021

I’ve been away for a bit, working through a class on post-pandemic strategies. Why? Well, the answer is pretty simple. In my opinion, we will see new models and a new frame of being emerge from the time we’ve spent […]