Tag: Facebook

October 7, 2021

Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. […]

September 27, 2021

Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new […]

September 22, 2021

It’s no secret that Facebook is the largest social media platform in the world. So much so it could be an independent country! But what isn’t so clear is how to actually use Facebook to increase your engagement. Today we […]

August 25, 2021

11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of […]

July 27, 2021

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet posting the same content across Facebook, Twitter, LinkedIn, and other social […]

July 14, 2021

Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time […]

June 25, 2021

Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep […]

May 11, 2021

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to […]

May 7, 2021

Writing a book is a lot of work — after all, you’re not only drawing on your own knowledge and experiences, you’re also working in case studies, statistics and more to prove your point. While finishing that book is a […]

May 3, 2021

First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The […]

April 22, 2021

As a nonprofit organization, you may not have a large marketing budget to spread awareness and raise funds for your cause. This makes it challenging to gain volunteers, build brand awareness, and advertise fundraising campaigns. Fortunately, in today’s world of […]

April 21, 2021

Hashtags have become a common part of the social media landscape, used for everything from social movements to weddings. Beyond being a fun way to caption your post, hashtags can be a powerful marketing tool. So, what is a hashtag? […]

March 23, 2021

Should all of your videos really be shorter than two minutes? That’s long been the rule of thumb I’ve come across again and again over the years. More recently, the rapid rise of TikTok and the arrival of Instagram Reels […]

January 26, 2021

Did you know that the ad spend on Facebook grew by almost 30% in 2020? According to the same report, the trend indicated that budgets were tightened but more budget was allocated to digital channels and social media. Furthermore, the […]

January 20, 2021

As 2021 is now in full swing, it’s not too late to begin thinking differently to the new kind of world we are all getting used to. Here are a few online changes and thoughts about your favorite platforms that […]

December 17, 2020

Texas and nine other states sued Google on Wednesday, accusing it of working with Facebook in an unlawful manner that violated antitrust law to boost its already-dominant online advertising business. The states asked that the Alphabet-owned company, which controls a […]

December 10, 2020

The Federal Trade Commission and 46 state attorneys general are calling on the court to potentially break up Facebook over claims the company has an illegal monopoly over the social networking industry. On Wednesday, the FTC and a coalition of […]

September 10, 2020

The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world. More platforms to share content on […]

August 31, 2020

In the wake of the Cambridge Analytica scandal, Facebook has been auditing and suspending tens of thousands of apps on its platform. Now, the company is taking legal action against two separate developers for failing to comply with an audit […]

July 30, 2020

Facebook and Amazon spent much of Wednesday’s congressional antitrust hearing about Big Tech trying to defend accusations that they have participated in aggressive and unfair practices while growing their massive empires. The five-and-half-hour virtual hearing, hosted by the House Judiciary […]