Tag: Facebook

June 5, 2020

Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding […]

April 21, 2020

Facebook has announced a grant program for small businesses impacted by the Covid-19 pandemic. The $100 million fund is comprised of cash grants and ad credits. It is estimated that up to 30,000 businesses could benefit. Small businesses all the […]

April 3, 2020

It’s important that a Facebook page builds trust, provides relevant content and positions you as an expert in your niche, making likes an integral part of your Facebook marketing strategy. Facebook is the world’s biggest social network and it must […]

March 12, 2020

The COVID-19 coronavirus pandemic is forcing many employers to send workers home. Apple, Facebook, Alphabet and even Fortune are closing offices out of an abundance of caution to prevent the spread of the virus and protect their employees. That’s creating […]

March 3, 2020

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with […]

March 2, 2020

Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 […]

February 6, 2020

Facebook remains the most used social media platform across the United States across all age groups. And none use it more than the millennial generation. The finding comes from the 2020 Consumer Culture Report. The report provides insight into the […]

February 4, 2020

Wisely, you’ve taken the dive into video marketing. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. It is, after all, the year 2020; any digital marketing strategy that lacks video is incomplete. […]

December 27, 2019

Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. But what may not be so “of course” is what type of Facebook marketing strategy would be best for your business. […]

December 27, 2019

The 2010s were a busy time for mergers and acquisitions. As the global economy recovered from the biggest financial shock since the Great Depression, the healthiest companies emerged ready to swoop with big-dollar deals. All in all, the 2010s saw […]

December 16, 2019

When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of publication. With all of these […]

October 21, 2019

If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot. Chatbots deliver sky-high open rates, save you time/resources, and will give you an edge against […]

October 16, 2019

Facebook recently hosted a global training program designed to help small businesses gear up for the upcoming holiday season. Boost with Facebook Holiday Bootcamp was held October 10. The social media giant also used the event to make a number […]

September 26, 2019

Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and […]

September 5, 2019

The potential to reach your audience through Facebook Messenger with chatbots is huge. Why? Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads, and so […]

August 19, 2019

Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and Africa, boldly predicted that Facebook would probably be “all video” in five years’ time. True enough, Facebook has since made […]

August 9, 2019

Facebook announced they are conducting member surveys to understand what kinds videos and images users prefer. These surveys have preceded updates to Facebook’s algorithms. The updates generally affect the reach of Facebook posts. This is an overview of what can […]

July 18, 2019

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in […]

June 20, 2019

As we move closer to 2020, it is obvious to almost everyone who uses the internet that social media is not going anywhere. In fact, it is taking the world by storm a little more each day, with new features […]

June 12, 2019

Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. […]