Tag: strategy

Leadership & Career Development, Management

Best Business Board Games for Entrepreneurs of All Ages

May 5, 2022

Via: Small Business Trends

Want to become a master of business while having fun? Families, teams and groups of individuals have been entertaining themselves with business board games for decades, learning to be a business owner and invest in the stock market while laughing, […]

Management, Proposal Management

Creating A Review Response Strategy

April 7, 2022

Via: Entrepreneur

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Whether you have a brick-and-mortar business or you go onsite to serve customers, people look at your online presence […]

Strategy & Planning

The Project Resource Management Process: A Complete Guide

February 11, 2022

Via: The Digital Project Manager

Picture this: you’re a project manager tasked with delivering training to government officials in the next six months, but you have limited insight into the project resource management process—that is, how the human resources and materials required to deliver the […]

Marketing, Marketing Strategy

Could SEO Permanently Ruin Your Website?

February 8, 2022

Via: Entrepreneur

Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site […]

Management, Strategy & Planning

Sharpen your strategy document

February 2, 2022

Via: Strategy+Business

Strategy documents have become the pack mules of the business world. Like mules, which can carry cargo equaling about 20% of their body weight for more than a dozen miles, strategy statements are often tasked with taking on super-heavy loads. […]

Marketing, Marketing Strategy

5 Ways to Boost Content and Promote Your Blog in 2022

January 31, 2022

Via: Entrepreneur

When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only delivers helpful information to your target audience, but it also helps cultivate the sentiment and trust so critical […]

Marketing, Marketing Strategy

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

January 21, 2022

Via: Business 2 Community

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found […]

Management, Strategy & Planning

How to Calculate Your B2B Marketing ROI (the Easy Way)

January 13, 2022

Via: Business 2 Community

Ah, ROI, our old friend (and sometimes enemy). ROI is often the most frustrating part of marketing, yet it’s also the most important—especially if you’re a marketer worried about job security. And while the Internet touts all sorts of formulas […]

Marketing, Sales Experience

The “Heavy Lifting” In Buying and Selling

January 12, 2022

Via: Business 2 Community

Selling is difficult. We have to find opportunities for our products and solutions. We have to assess the customer interest in considering our solutions. We have to understand what the customer is trying to do and demonstrate how our solutions […]

Marketing, Marketing Strategy

9 eCommerce Trends to Watch for a Successful 2022

January 6, 2022

Via: Business 2 Community

2021 hit the eCommerce space with some serious challenges, including the global shipping crisis and supply chain bottlenecks. But the year also saw eCommerce retailers step up their game to provide customers with better experiences and meet rising consumer expectations. […]