Tag: strategy

March 28, 2024

As a small business owner, you know that effective email marketing can be a game-changer for your company. The right strategy engages audiences, increases open rates, and drives conversions. But with so many rules and best practices to consider, it […]

January 11, 2024

Ever tried squeezing water from a stone? Yeah, kinda feels like that when non-profits are hunting for donations. We get the struggle, funds don’t grow on trees (unfortunately). So let’s talk about a game plan for non-profits to focus on […]

December 22, 2023

In today’s volatile digital world, setting the right strategy for your business is only half the battle. The other half is to have a reliable model to turn these goals into day-to-day actions throughout the organization. That’s where an operating […]

December 6, 2023

In an era where data is pivotal to business operations, the threat of fake or unverified data looms large, especially for small businesses. “The Association of Certified Fraud Examiners reports that U.S. businesses will lose an average of 5% of […]

November 27, 2023

Every year, about 80 million viewers tune in to The Hallmark Channel during the holiday season to catch one (or all) of their dozens of original Christmas movies. These holiday staples, which often feature an aspiring entrepreneur or a struggling […]

October 18, 2023

We hoped we had weathered the storm, that the Great Resignation and the Great Reshuffle had passed us by, but the employment landscape is still suffering severe aftershocks. In the tech industry alone, 2023 has brought more layoffs than last […]

October 17, 2023

Graphic designers have become essential players in crafting the visual language that businesses use to communicate. If you’re a graphic designer who has aspired to operate your own successful small business, this how-to-start a graphic design business guide will provide […]

August 28, 2023

Customers are loyal to brands and businesses that provide great service and whose products are tailored to their specific needs. In fact, according to a Zendesk survey, 81% of consumers say a positive customer service experience increases their chances of […]

August 10, 2023

Behind every great business changing the world is an entrepreneur who had a driving idea. The right idea can be the difference between a viable company and an unviable one — but where do those ideas come from? These days, […]

July 31, 2023

Maybe people come for the food but stay for the atmosphere. Restaurant owners strive to keep a steady stream of customers flowing in and out of their place. Once you’ve gained a crowd, you always want to retain them. Customers […]

July 13, 2023

Once hailed as a key component of entrepreneurial success, traditional business plans are now being challenged by visionaries like Steve Blank, Reid Hoffman, Alexander Osterwalder, and Brad Feld. These thought leaders argue that business plans can stifle innovation, and hinder […]

November 28, 2022

Taking on full-time school can be a daunting challenge. Starting and running your own business is also a formidable task. Trying to do both together? Some would say this feat is downright impossible. But don’t believe everything you hear. Managing […]

October 14, 2022

Of the many silver linings of the last few years, the ability to engage public and private sectors around the need to think about the future is becoming paramount. From shocks to any forms of wicked problems to geopolitical earthquakes, […]

October 12, 2022

When starting a company of any sort, one of the most important things a new owner can do is set up a direction for the future. Strategy is the guiding factor to maintaining a competitive edge. To build a game […]

September 26, 2022

“Simple is harder than complex,” said Steve Jobs, the acknowledged master of simplicity in product design. “Once you get there, you can move mountains.” Jobs spent his career trying to get his thinking “clean” and cultivating a “beginner’s mind” so […]

September 21, 2022

It’s not uncommon to set goals for your business and end up not reaching them. In fact, if you’re never failing to reach your goals, then they’re probably not ambitious enough. When things don’t go according to plan, you have […]

August 23, 2022

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]

August 17, 2022

When you need a new website or an overhaul to your existing site, you need results fast. The longer it takes to complete your project, the longer you’ll have to wait to start seeing any kind of ROI. The fastest […]

July 27, 2022

What is social selling and what makes a great strategy for it? Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to […]

July 13, 2022

These days, every business seems to be “going green.” Even Burger King followed the trend back in 2020 but took the ad campaign concept to another level. Remember the fast-food giant’s video featuring time-lapse footage of a Whopper growing vast […]