Tag: email marketing

September 23, 2021

As per a survey by the US Small Business Administration, there are 30.7 million small businesses in the US, which account for 99.9% of all US businesses. However, the COVID-19 pandemic has caused massive dislocation among small businesses. It has […]

September 16, 2021

Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study […]

August 5, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? […]

June 28, 2021

Many businesses believe leveraging the use of social media is the number one way to attract new customers and keep current customers coming back. While social media is certainly important, data shows that email marketing remains the most effective drive […]

June 22, 2021

When you have experience in your industry and have grown your business, you possess valuable information to help other people. Your experience and knowledge can be leveraged to achieve personal and business goals. Positioning yourself as an industry expert is […]

June 17, 2021

As brick-and-mortar retail transforms to fit an increasingly online world, it can be a struggle for the average ecommerce store to keep up. One thing is clear — ecommerce isn’t going anywhere. In fact, analysts predict ecomm revenue will continue […]

June 10, 2021

Did you know that the average person receives 88 emails per day? Email is ingrained in our daily life: It’s a primary communication tool at work, it keeps us company at home, and it even goes on vacation with many […]

April 20, 2021

For marketers, it’s easy to get caught up in the latest tactics and technology. We want to try everything, and in 2021, there’s a seemingly endless list of social media platforms, ad platforms, and other ways for businesses to reach […]

March 19, 2021

This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. After teaching digital marketing for over 5 years, I can tell you that each time I teach […]

March 15, 2021

There are three key reasons why it may be time to say goodbye to inactive subscribers: Decreased ROAS: The bigger your email marketing list is, the higher your email marketing platform costs will be. Higher costs, combined with reduced engagement, […]

March 12, 2021

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is. Email segmentation simply means […]

March 3, 2021

Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Despite the different strategies, there’s one that runs parallel through every company you can possibly imagine. They spend time learning about […]

February 19, 2021

The online world has become a barrage of endless ads and marketing messages fighting for our attention. So how do you break through all the noise? If you’ve done a rebrand recently, you’re already ahead of many B2B companies with […]

February 5, 2021

With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with […]

January 22, 2021

Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email […]

January 5, 2021

Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve […]

January 4, 2021

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from […]

January 4, 2021

One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering […]

December 9, 2020

Are you ready to take your 2021 email marketing strategy to the next level? If so, you’re not alone. Business owners around the globe are gearing up for Q1, and many marketers will change strategies based on the results from […]

December 3, 2020

“Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to […]