Category: Proposal Management

April 20, 2022

Consumers are burnt and disenchanted with privacy in the 21st-century digital world that has seen endless data breaches, spats about cookies and walled approaches, the pandemic and nonstop disinformation. They’re fed up with tech companies, advertisers and marketers that use […]

April 14, 2022

As AI adoption continues to ramp up exponentially, so is the discussion around — and concern for — accountable AI. While tech leaders and field researchers understand the importance of developing AI that is ethical, safe and inclusive, they still […]

April 13, 2022

Tech companies, especially those in their early stages, tend to go all-out when it comes to product development, but end up skimping on marketing elements — particularly community building. There are plenty of reasons why this may be the case, […]

April 7, 2022

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Whether you have a brick-and-mortar business or you go onsite to serve customers, people look at your online presence […]

March 22, 2022

I know we’re not the only ones producing project management podcasts filled with advice and takeaways that are insightful, practical, and actionable. There’s no shortage of voices and perspectives contributing knowledge and insights to project management these days. I’d like […]

February 28, 2022

If you’ve been questioning the value of customer relationship management (CRM) software, you can stop now. A recent study by Thomson Data found that a massive 79% of leads don’t convert without a CRM. Just think about that, nearly 4 […]

January 24, 2022

Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising […]

January 13, 2022

At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While at first it was primarily something that people did to share their creative writing publicly, it has since grown to […]

January 4, 2022

We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t satisfied with their buying experience, it won’t matter how good your marketing is, how many leads you receive, […]

January 3, 2022

One of our loyal subscribers, Darrell Grant, The CXO at Hightower Wealth Advisors, shared a great story that provides an excellent learning opportunity. Darrell stopped by a local bakery to pick up some treats for a client. There was a […]

December 13, 2021

We instinctively use stories to understand the world around us and to influence each other. Stories are what give our ideas and experiences meaning. I teach, speak, and write on the topic of narrative intelligence, which is the idea that […]

December 6, 2021

Customer relationships and your company’s customer relationship management shouldn’t have to take a back seat because of the pandemic. The way you interact with them, though, should take the pandemic and its effect on your buyers into account. With more […]

December 1, 2021

Live chat has become the preferred method of communication for many customers wanting to contact brands with questions or needing support. This method ensures customers get timely feedback from the support team rather than waiting for an email response. In […]

November 30, 2021

Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to […]

November 24, 2021

Shopping cart abandonment is one of the biggest struggles eCommerce businesses faced this year. I expect to see this trend continue in 2022 as more companies start selling their products online. Cart abandonment happens when a shopper adds an item […]

November 22, 2021

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you […]

November 16, 2021

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. […]

November 8, 2021

In any organization, the sales team is immediately responsible for driving revenue home. While all the other departments bring customers closer to the business and handle the processes after the sale, the sales team ensures that a lead is converted […]

November 4, 2021

Customer Experience (CX) expectations have been changing over the years due to the rise of digital marketing. With better ways to communicate, customers are now expecting that all brands across industries offer multi-channel engagement. Brands are expected to maintain simple […]

October 18, 2021

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making […]