Tag: Brand

May 1, 2023

Small business owners understand that creating a strong brand is essential for success. As we look to celebrate National Small Business Month in May, it’s the perfect time to take your brand to the next level with Adobe Express, an […]

January 14, 2022

There are all sorts of reasons businesses rebrand, some good, others not so good. In the category of ‘not so good’ are the vanity project rebrands, often with new-broom marketers trying to make a name for themselves, as well as […]

May 13, 2021

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. It is […]

May 3, 2021

First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The […]

April 26, 2021

According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling. A […]

April 21, 2021

Hashtags have become a common part of the social media landscape, used for everything from social movements to weddings. Beyond being a fun way to caption your post, hashtags can be a powerful marketing tool. So, what is a hashtag? […]

February 23, 2021

2020 was a difficult year for brands who have had to adapt at very short notice to challenges brought on by the pandemic — budget cuts, vying for consumer attention, and limited resources and staff just to name a few. […]

January 7, 2021

Today I have some tools to help your brand appear like a large corporation. Building a reputation and creating high visibility can take time. Thankfully there are great tools available that can help you reach a wider audience. There are […]

December 22, 2020

Starting a new business and wondering how to develop a brand identity? Your brand identity is an extremely important tool for establishing who you are and how your customers relate with you. The more creative and cohesive your brand identity […]

December 4, 2020

Lisa Barnett sees a crowded future: more brands, more noise. “It’s going to be expensive for you to get customers, so how do you get people to care?” she says. She is cofounder and president of Little Spoon, a DTC […]

December 3, 2020

If you want to connect with customers on a deeper level, you need to breathe life into your brand—and that takes more than a fancy logo. The best brands flesh out an authentic voice, a clear tone, and a brand […]

November 30, 2020

A great career page can be a powerful tool for talent acquisition. It has the capacity to inform, entice, and convert curious visitors into excited applicants. It’s your brand’s direct line of communication with the talent market, and it plays […]

September 22, 2020

When thinking about whether a franchise is right for you, it’s essential to dig deep into your own psyche. Make sure you are investing in a business for all the right reasons. You have to desire it! More than that, […]

August 20, 2020

If you’ve ever been interested in owning your own business, you may have felt intimidated at the prospect of designing an entire company from scratch. Being an entrepreneur is always hard, but it’s even harder if you’re hard-pressed to come […]

August 13, 2020

Becoming a media source is important for small business owners. It’s a good way to market and increase sales and position yourself as an expert in your field. Being quoted in the right media channels can increase your exposure as […]

July 13, 2020

When most people hear the words “employer brand,” they immediately think about a brand’s culture. While your culture isn’t the only component of your employer brand, it is undoubtedly one of the biggest reasons why people join—and stay with—a company. […]

May 6, 2020

We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. Whether you’re an individual, entrepreneur or brand, the need of the hour is to […]

September 10, 2019

I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more […]

August 7, 2019

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply won’t cut it anymore. With the rise of the ‘unique consumer’ who wants everything to be super-personalized and hyper-relevant, companies — brands especially — need to […]

August 1, 2019

What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the first thought that comes to your mind, how can it […]