Tag: Branding

February 28, 2024

When most of us think about a small business, we think about a local retailer, a restaurant owner, a service provider or a small manufacturing company. In a smaller organization, the owner is often the “face” of the business. After […]

February 21, 2024

When I started out as a marketer of both people and places, I’d learn as much as I could about my clients and then create collateral that presented them in their best possible light — relaying how educated and experienced […]

February 9, 2024

Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl […]

January 25, 2024

Startups are notoriously strapped for cash, but even if yours is well-funded, you need to be a good steward of your resources. However well-intentioned, these are the biggest mistakes I’ve seen young startups make with their precious dollars. Don’t worry, […]

January 23, 2024

Social media has transformed the world of B2B marketing, becoming an indispensable tool for brand outreach, connecting with customers, and generating revenue. And according to an Insider Intelligence report, 60% of U.S. B2B marketers said social media was the most […]

January 18, 2024

In the digital era, an entrepreneur’s playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected, always-on world of the internet. Here, a positive brand reputation is not just a nice-to-have; it’s a must. Let’s […]

January 5, 2024

Starting a small business is an exciting venture that can lead to personal fulfillment and financial independence. However, it’s also a journey filled with challenges and learning experiences. Whether you’re an aspiring entrepreneur or in the early stages of setting […]

December 7, 2023

If you are considering business ownership, then you’ve likely started weighing the pros and cons of transitioning away from a traditional corporate job and into an entrepreneurial role. But before you make any changes, it’s important to understand your options. […]

November 27, 2023

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence. This significance is highlighted by the fact that, as of October 2023, 51.6% of global websites […]

November 9, 2023

In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor that can significantly influence your […]

November 7, 2023

As an entrepreneur, you probably already know that your company’s reputation is one of your most valuable assets. In an era where information spreads like wildfire, your reputation can make or break your business in a hurry. This underscores the […]

October 12, 2023

How long has it been since you updated your online newsroom? Or do you even have one? As business owners, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press, and […]

October 2, 2023

Retailers and brands would be wise to calibrate their sales and promotional strategies this year, as cost-conscious consumers adjust their holiday shopping behaviors. Ongoing economic uncertainty, combined with consumers’ increasing adoption of e-commerce and expectations for high levels of customer […]

September 18, 2023

On this week’s episode of The Jeff Fenster Show, Jeff sits down with Dan Fleyshman, serial entrepreneur and investor in multiple companies. Over the course of their conversation, Fleyshman offers a wealth of insights and inspiration for entrepreneurs and business […]

August 29, 2023

Instagram has rolled out new features that allow users to integrate music with photo carousels and foster collaborations with friends and fellow creators on their posts. This is to promote creativity and enhance engagement with its users, including small businesses. […]

August 22, 2023

There’s little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever. It often […]

August 18, 2023

Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large amount of label materials available, […]

August 9, 2023

Influencers typically recommend what products to buy. A positive post can send sales into the stratosphere. TikTokers helped sales of products like the Dyson Airwrap, Mini Uggs, and the Stanley Adventure Quencher water bottle to soar. Content creators often show […]

August 2, 2023

When Mark Zuckerberg started Facebook as little more than a student prank in a dorm room, he could have hardly guessed that he was about to create one of the world’s favorite connecting tools. But not only that — in […]

August 1, 2023

Uzi Wizman’s culinary journey began as a 16-year-old dishwasher. Years later, after opening PSY Street Kitchen in the heart of the Sherman Oaks Shopping Center in Los Angeles, his passion for growth and innovation led to him founding Borekas (pronounced […]