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Tag: Branding


Marketing, Marketing Strategy

How To Use Promotional Pens Effectively For Your Business

November 18, 2022

Via: Small Biz Club

Writing and jotting down notes are parts of nearly everyone’s daily lives. Whether it’s for work, scrawling down a grocery list, or trying to write down email addresses, a pen can be a handy thing to have. And have you […]


Marketing, Marketing Strategy

What’s the Deal With Disruptive Marketing and Should I Be a Disruptor?

November 2, 2022

Via: Entrepreneur

As marketers, we are always trying to stand out from the crowd. Enter: disruptive marketing. Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet […]


Marketing, Marketing Strategy

6 Key Benefits of Starting Your Own Live Show

November 1, 2022

Via: Entrepreneur

Live internet shows are becoming more popular in the marketing world as an alternative to traditional means of marketing. I started with a podcast and switched from the podcast to my own live show because I wanted to use more […]


Management, Strategy & Planning

Want to Build Trust in Your Business? It All Starts Online

October 31, 2022

Via: Entrepreneur

Successful entrepreneurs know that consumer trust in a brand is critical to standing out from the competition. Trust is what keeps customers returning to your business time and again. It is also instrumental in generating new and repeated sales. But […]


Marketing, Marketing Strategy

Forget Pride Month. Here’s When You Should Actually Be Marketing to LGBTQ Consumers.

October 28, 2022

Via: Entrepreneur

As brands seek out ways to sidestep rainbow-washing while still appealing to LGBTQ consumers, one content strategy in particular can directly help combat rising censorship efforts in America. Founded in 1994 by Missouri high school history teacher Rodney Wilson, LGBTQ […]


Marketing, Marketing Strategy

5 Ways to Triple Your Business and Brand in 2023

October 27, 2022

Via: Entrepreneur

Was 2022 a 3X year for you? Did you build a bold brand and craft a powerful message that took your breath away? Or are you mired in a swamp of the same old thing? If you feel a twinge […]


Marketing, Marketing Strategy

Top Creative Branding Agencies to Work With in 2022

October 24, 2022

Via: Small Biz Club

Customers have come to expect much more from the companies they choose to do business with. A great discount and flashy advertisements aren’t enough to entice leads to progress through the buyer’s journey – they demand value which means you […]


Leadership & Career Development, Management

Why Former Staff Members Might Be Your Greatest Brand Asset

September 22, 2022

Via: Entrepreneur

The Great Resignation continues to fuel workplace trends, and one of the more recently revealed is some portion of regret. A USA Today Harris-Poll found that about one-fifth of professionals who left their jobs now want to return to them […]


Marketing, Marketing Strategy

How to Make Your Marketing Less Cringeworthy and More Authentic

August 17, 2022

Via: Entrepreneur

Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking […]


Marketing, Marketing Strategy

Follow This Marketing Hack to Fuel Your Brand

July 28, 2022

Via: Entrepreneur

Are you trying to do marketing but don’t know where to start? After doing hundreds of campaigns, I will give you one piece of advice that skyrocketed not only my clients but my abilities as a marketer: Get it done… […]


Marketing, Marketing Strategy

5 Ways to Control Your Online Reviews

July 28, 2022

Via: Entrepreneur

Does it sometimes seem like online review sites have your brand in a vise? With the ongoing popularity of consumer review platforms, not to mention their favored status in local search results, online reviews on Yelp, TripAdvisor, Trustpilot and other […]


Marketing, Marketing Strategy

Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

July 14, 2022

Via: Entrepreneur

There’s no question that it’s difficult to run a business and a full social media calendar, especially as the rules of social media engagement are constantly evolving. Even with the best intentions and plans in mind, sometimes social media posting […]


Marketing, Software and Tools

How to Make Business Cards on Canva

June 14, 2022

Via: Small Business Trends

Canva is great for any business seeking an integrated tool that makes it easy to create business cards. But when it comes to making business cards, what is Canva capable of? In this article, we’ll show you step-by-step how individuals […]


Legal

Less branding and more health warnings can reduce tobacco use in the European Union

June 9, 2022

Via: LSE Blogs

Europe has the highest prevalence of tobacco smoking among adults (compared to other World Health Organisation (WHO) regions) and some of the highest levels of tobacco use by adolescents. In the EU, an estimated 700,000 premature deaths each year are […]


Marketing, Marketing Strategy

5 Common Marketing Mistakes You Need to Look Out For

May 25, 2022

Via: Entrepreneur

A strong marketing strategy is one of the key components of building a successful company. Despite its importance, it is also one of the elements of business that companies most often struggle with. Marketing is not merely something that is […]


Marketing, Marketing Strategy

The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

April 22, 2022

Via: Entrepreneur

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it […]


Marketing, Marketing Strategy

Use Affiliate Marketing to Create a Loyal Audience

April 5, 2022

Via: Entrepreneur

In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is affiliate marketing. A robust […]


Management, Strategy & Planning

This Is What You Really Need to Do to Stay Ahead of the Competition

March 10, 2022

Via: Entrepreneur

Talk to any investor and one of the first things he or she will ask you about your business is, “What’s your strategy?” Investors want to know how you plan to win in the marketplace and, in the process, meet […]


Marketing, Marketing Strategy

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

January 21, 2022

Via: Business 2 Community

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found […]


Marketing, Marketing Strategy

How to Build and Measure Brand Awareness

January 21, 2022

Via: Business 2 Community

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal […]