Tag: Branding

July 27, 2023

Abrand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, slogan or logo. It’s your business’s personality or reputation, and it’s critical that an owner holistically and methodically builds […]

July 25, 2023

An email newsletter is an easy, impactful way to keep in touch with your customers. There are plenty of stats that prove email is the top marketing channel for customer engagement; the expected return on investment for an individual marketing […]

July 24, 2023

We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing […]

July 7, 2023

In today’s digital age, national media exposure can catapult your consumer brand into the spotlight overnight. For many of my clients, preparing for such exposure is a regular part of their marketing strategy. But is your online presence ready to […]

July 3, 2023

Unlocking the power of YouTube marketing can be a game-changer for small businesses looking to maximize their return on investment (ROI). This article explores the strategies and tactics that can help small businesses transition from mere views to valuable conversions […]

June 28, 2023

These days, it’s crucial for every business owner to monitor their company’s online presence and know how their brand resonates with existing and potential customers. The metric used to measure this component of marketing (and brand) is often known as […]

June 23, 2023

Are you tired of hearing about AI yet? Brace yourself because we’re just scratching the surface. My company has worked with hundreds of realtors over the last decade, and a recurring frustration we’ve heard is their disdain for writing. It […]

May 18, 2023

Changing weather patterns, disruptive floods and unprecedented forest fires have all dominated headlines over the past few years. Combined with continued warnings about the detrimental effects of climate change overall, these events have raised consumer awareness of the impact daily […]

May 15, 2023

The presence and significance of venture capitalists in businesses cannot be emphasized enough. This piece is an opportunity to delve into the relationship between venture capitalists (VCs) and personal or business branding services. As you may already know, VCs invest […]

May 3, 2023

Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via […]

May 1, 2023

Small business owners understand that creating a strong brand is essential for success. As we look to celebrate National Small Business Month in May, it’s the perfect time to take your brand to the next level with Adobe Express, an […]

March 15, 2023

Brand experience is a cornerstone of business, especially for those with a brick-and-mortar presence. Without a strong and consistent brand experience, it would be difficult to attract customers. So what are the individual building blocks of brand experience? Let’s zoom […]

March 8, 2023

Iwas obsessed with bullwhips as a kid. Who wouldn’t want to be Indiana Jones? Unfortunately, the first time I managed to get my hands on one, I accidentally whipped myself in the face. While a bullwhip might not be the […]

February 14, 2023

Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s. These companies might not appear to […]

February 9, 2023

Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices can be a quick and easy way to bring in new clients, they can also be costly, particularly for […]

February 7, 2023

Recent projections show that social media networks are expected to have more than 327 million regular users in the U.S. alone by 2027. In the global community, there are currently over 4.2 billion active users. Consumer shopping habits are shifting […]

January 31, 2023

Do you know who the top social media influencers are? If not, you’re in for a surprise! In this article, we’ll reveal the 30 top influencers regardless of social media platform. These individuals have mastered the art of using social […]

January 20, 2023

The power of employer branding is unmistakable. In 2022, according to a specialist company in that field, Universum, 86% of the world’s most attractive employers reported that it was a top priority for their strategies. Businesses that realize the value […]

November 18, 2022

Writing and jotting down notes are parts of nearly everyone’s daily lives. Whether it’s for work, scrawling down a grocery list, or trying to write down email addresses, a pen can be a handy thing to have. And have you […]

November 2, 2022

As marketers, we are always trying to stand out from the crowd. Enter: disruptive marketing. Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet […]