Tag: email marketing

May 10, 2023

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that […]

May 9, 2023

How can a craft business owner attract attention to their handmade goods? It’s definitely possible to effectively promote handmade businesses through various marketing strategies, including social media marketing. Marketing a craft business requires careful planning, but with the right techniques, […]

April 26, 2023

No matter what industry your business operates in, there is competition to outperform and ever-evolving trends to keep up with. You must find a way to get your business to stand out. Whether you are trying to build a name […]

March 14, 2023

For many nonprofits, email marketing is focused less on selling a product and more on building long-term relationships with potential donors. Features built into email marketing platforms to maximize sales may not be as relevant to a nonprofit. Instead, look […]

March 10, 2023

Constant Contact, a leading provider of email marketing and online marketing tools for small businesses, has launched a new podcast called “Be a Marketer.” The podcast is intended to provide small business owners and marketers with tips, insights, and best […]

February 7, 2023

Amarketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to […]

December 5, 2022

Do you feel like the holiday season is getting longer and longer each year? You are not wrong. This year’s holiday deals have started earlier than ever, and while inflation and supply chain issues are to blame for the record-breaking […]

July 25, 2022

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]

July 7, 2022

More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of […]

May 6, 2022

Marketing and sales have continued improving over the years. In the past decade, digital infrastructure has grown significantly. Digital marketing has stepped in front of marketing platforms and started to take over. Email marketing has proved to be one of […]

May 4, 2022

In the past two years, brands like Supply, Beardbrand, and Ranch Road Boots joined the likes of Nike and Ikea to exit Amazon. While this shift in strategy does pique the interest of DTC brands, it is one that removes […]

February 17, 2022

If you’re looking to succeed online you’ll need a big market. Here’s some suggestions on how to build an email list, plus some email management strategies that work. Wondering if this is a good way to make money? Incorporate some […]

February 15, 2022

If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there’s good news: You can ignore most of the fancy bells and whistles for at least your first 1,000 subscribers. I recently shared with […]

February 1, 2022

Consider the insanity of this statement: “Recently it’s become apparent that quality food and regular exercise are crucial to one’s health. That’s why I decided to eat a high-quality meal once per week and ride my exercise bike every Saturday […]

January 20, 2022

WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Then, they use that connection for marketing campaigns like promotions and messages. WiFi marketing allows shoppers […]

December 29, 2021

To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many […]

December 16, 2021

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to […]

October 27, 2021

The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes associated with iOS 15. Their new Mail Privacy Protection, which most Apple Mail users are expected to opt […]

October 20, 2021

Do you want more subscribers to read your emails? If so, you’re not alone. Email marketing is one of the best ways to grow your business and turn more prospects into paying customers. You may have found success building your […]

September 27, 2021

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent. You can see why email is […]